creative director
Hello!
I’m Carla Osborn, a Creative Director with 15+ years of experience dedicated to driving brand growth and user engagement. My focus is simple: leading a cohesive visual strategy that translates seamlessly across all channels. I thrive on translating a powerful brand vision into assets that perform.
PROJECTS
Packaging & Retail Brand Consistency
I led the creative process for a premium chocolate collection, MAST - demonstrating my ability to manage design from concept to final production for a high-volume product line.
Developed the complete visual identity and packaging to establish the premium brand positioning in major markets.
Ensured rigorous brand consistency across all assets, supporting major distribution in national retailers like Whole Foods.
Execution: Full creative management—from initial concept and visual identity development to final production oversight. This experience confirms my ability to maintain graphic consistency and premium quality across high-volume physical assets for a premium organization.
Multi-Channel Campaigns
& User Engagement
PO-EM Seasonal Campaign: Concept to Consumer Journey
As Founder and Creative Director, my role was to drive brand vision and consumer growth by leading artistic development across all channels. This experience showcases my ability to manage the full creative ecosystem—from the initial print concept to final digital conversion.
Designed the e-commerce flow and visual layout, ensuring a seamless, user-centric journey and direct brand alignment
Directed the design and copy for the full email campaign, strategically applying core marketing principles to build a direct and efficient sales funnel.
Ensured rigorous graphic and messaging consistency, optimizing the final layout for direct-to-user communication and conversion-focused customer journeys.
Created high-impact visuals and brand storytelling for social channels, increasing brand recognition and user engagement.
Execution: Full-cycle campaign leadership, managing cross-functional teams and global collaborators to deliver high-volume seasonal assets on time.
Outcome: Produced multi-channel campaigns that successfully grew brand recognition and secured collaborations with major partners. This confirms my capability to lead a creative team that drives strategic brand growth.
User-Centric Website Redesign & Digital Content Strategy
I led the complete digital strategy and visual rebranding for this service portfolio, designing a fully user-centric website that streamlined the user journey and maximized inquiries.
COMPANY: SUITE SPOT
Execution Oversight: Managed the final development and QA process with an external web team, ensuring the mocks were translated perfectly to the live platform while maintaining graphic and messaging consistency.
UI/UX Leadership: Directed the full design using Figma, Sketch, and other modern UI/UX tools to develop high-fidelity mocks. This work ensures seamless user flow and brand alignment.
Global Footwear Brand Development & Production Oversight
As Co-Founder, Designer, and Manager of Osborn Shoes, I built a global footwear brand from the ground up, blending high-end design with complex operational management. This experience demonstrates the organizational and leadership capacity required to steer a creative department in a large-scale organization.
Global Production Oversight: Managed complex supply chain logistics and developed artisan training programs to ensure consistent design quality across all products.
Brand & Campaign Cohesion: Designed collections, campaigns, and packaging that maintained a unified, artisan-focused brand identity.
Retail Partnership Management: Successfully oversaw relationships and quality control for distribution in major retailers like Shopbop, Urban Outfitters, and J.Crew.
This nine-year journey, which included overseeing design, production, and retail strategy, confirms the kind of full-spectrum leadership, vendor management, and team development required to steer the creative vision of a major, market-driven organization.
Scalable Assets & Environmental Graphics:
High-Volume Brand Execution
COMPANY: ANTHROPOLOGIE
I directed the design of various home interior patterns, including the Topsy-Turvy Wallpaper, a best-selling product for the global lifestyle brand Anthropologie. This required maintaining brand alignment while innovating a new, scalable surface pattern design. This directly applies to leading the development of high-impact environmental graphics, retail product licensing, and scalable brand pattern assets for large-scale organizations